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The Women in Fitness Association

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Use my code MICHELLE for $20USD off your annual WIFA Membership!


We are the women of the fitness industry. 


This is a place that was created to champion one another and make our dreams come true. Together we accelerate our careers in ways we could never accomplish alone.



We are known for unparalleled career development and networking. Resulting in long term, high quality relationships for the women in the fitness industry.



We believe in collaboration; when we help each other, we all succeed. We are working together to see women change the face of fitness, and to share a diverse and inclusive future of our industry.


Authenticity & Integrity

We are consistent in the pursuit of our vision, transformative in our approach and thoughtful about our impact.


Our desire is to be original in our creations, and work with our affiliate partners to sustain our operations.



Diverse & Inclusive Collaboration


We create world class resources that give access to a vibrant network so that women can achieve their full potential. 


We partner with organizations and individuals to meet this aim, to ensure representation of all women.


Global Impact


We are intentional about creating content and offering opportunities to the women we serve internationally. 





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